V1D Concept Camera

Product Design // Photography // Post production

If we take the classic Hasselblad cube and incorporate it in a contemporary product what would it look like? We kept the most classic characteristics as the modularity, the low shutter button and the look down waist level viewfinder.  Instead of keeping the chrome fillets we introduced one really distinct front chamfer. This created an unmistakable Hasselblad 'square and circle' front view. Generous radius all around and angled bottom surfaces to lift it of the ground.

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