I'm a product designer and creative. The former Lead Designer at  Hasselblad AB.


I’ve been involved in several design projects covering everything from initial phase concept sketching and ideation through prototyping, refining all the way to a packaged product standing on the store shelf. I have a holistic approach to the creation of a new product and as a designers it’s my responsibility to give it all my heart and make sure the planet doesn’t get yet another unfinished unnecessary product.


Whether you are designing something from scratch starting with a blank page or if you are developing a successor to an already existing product you don’t stop until you find the unique identity for that particular product.


Right after graduation in Product Design and Human Product interaction I started freelancing sharing studio space with a fellow designer and a architect/furniture designer.  After some time at this studio things took a slightly unexpected turn when the photos I had above my desk attracted attention from people passing by.  A long story short this led to a career in photography where I stayed for a couple of years. Mainly Fine Art, Product and Portraiture photography please have a look at


All though there are many similarities between my photography and design I missed the kind of creation, the tactility and the challenges involved in product development.  This stayed in the back of my mind for some time until the perfect moment came when I was approached by Hasselblad who invited me for an unconditional meeting.  I stayed at Hasselblad for about 5 years working on some really exiting and successful products. Many of them awarded and the most prestigious one being the Red Dot Best of the Best 2017 award for the X1D50c which you'll find under selected works here.


I've recently left Hasselblad to launch  ARVASEN Creative AB a design agency that will be involved in various domestic and international design projects.


Please don't hesitate to contact me if you have any questions.


Best /Pontus



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